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How to Make the Most of Online Casino Loyalty Programs in Canada

Did you ever wonder what is a casino loyalty program? Find more information about the best reward programs and reasons why you should enroll. People who don’t take advantage of casino loyalty schemes can generally be divided into two camps: those who just don’t want to be bothered and those who don’t like the idea of being tracked. If you play regularly at any land-based or online casino and you’re not enrolled in their loyalty program for either reason (or any other reason), you are, quite literally, giving up free money.

Casino Loyalty Program – Why You Should Enroll

Did you ever wonder what is a casino loyalty program? Find more information about the best reward programs and reasons why you should enroll.

With new casinos popping up with increasing frequency, both online and off, competition for the attention of players has become fierce. Casinos are always looking for new ways to keep current players as well as attract new players. One of the most common ways they do this is through loyalty programs.

Loyalty programs, as the name suggests, reward players for their loyalty. You may hear casinos refer to them as VIP programs, reward programs, or even another creative name. They all follow the same basic logic, though. As you play games in the casino, you will accrue points that can be redeemed for anything from small amounts of cash to complimentary hotel rooms.

Best Casino Loyalty Programs

What Do Casino Loyalty Programs Offer?

In most cases, you’ll need to reach the top tiers (collect a lot of points) of a casino’s loyalty program to get the best rewards, but that doesn’t mean it’s not worth participating if you only have a modest bankroll. Even at the lower levels of online casino reward schemes, players commonly get things like:

Free spins on slots.

Free bets on table games or sports.

Bonus funds to play with.

Cash bonuses that can be withdrawn.

Free entries into tournaments.

Invitations to exclusive events.

Special reload bonuses.

The best thing about these rewards at an online casino is that most often they are automatic. At a land-based casino you’d need to go to a service desk to redeem any rewards you qualify for, but online, everything usually gets credited to your account immediately and automatically.

Why Should I Join A Casino Loyalty Program?

People who don’t take advantage of casino loyalty schemes can generally be divided into two camps: those who just don’t want to be bothered and those who don’t like the idea of being tracked. If you play regularly at any land-based or online casino and you’re not enrolled in their loyalty program for either reason (or any other reason), you are, quite literally, giving up free money.

The fact is that any online casino reward scheme is going to add more value for your money by giving you some sort of bonus for doing what you would do anyway . It doesn’t cost you anything extra to join the reward program and, obviously, you are going to be playing the casino’s games. So why not take advantage of the extras that the casino makes available to you?

If you play online, there’s a good chance that you are automatically enrolled in the casino’s loyalty program. In some online casinos and most land-based casinos, you will need to actively sign up to receive any benefits. Think of it like frequent flier miles from an airline or cash back rewards from a credit card company. Would you turn down either of these options? Of course not.

Know The Details Of The Casino Loyalty Program

While joining a casino loyalty program is always worth it, it’s important to read the details and terms to know exactly how everything works . Different casinos will have different requirements for redeeming points, or how points are earned.

Know How the System Works

Each casino is going to have their own system for awarding loyalty points. Some may give 1 point for every £1 wagered, others may give 100 points for £1, or require £10 for 100 points. If you spend a significant amount of time playing at more than one casino, it can be well worth your time to do the math and figure out which casino is giving you more value for your money .

For example, if your casino gives you a £10 bonus for 1000 loyalty points, and you earn 1 point per £1 wagered, you are effectively getting a 1% return for everything you wager. (You need to wager £1000 to get a £10 bonus, which is 1% of 1000.) If you find another casino that offers the same games you like to play, but they give you a loyalty return bonus of 2% or 3%, you would do better to start playing at the second casino.

Know How Points are Earned

It’s also important to know how points are earned. Some casinos will give you a set number of points for a fixed amount of money wagered. Others will give you points based on the games that you play.

For example, it’s relatively common for UK online casinos to award more points for play at slot machines than for play at table games. It’s also common to receive more points as you reach higher tiers within the casino reward scheme. Points earned may be multiplied by 1.5, 2, or 3 times as you reach higher thresholds.

In the end, taking part in a casino reward program is going to help you stretch your bankroll as far as possible , and perhaps even turn a few losing sessions into winners. It will cost you nothing to join, and you literally have nothing to lose. If you play at any casino with any kind of regularity, you are doing yourself a great disservice if you play without the benefits of a loyalty program.

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Best Casino Loyalty Programs

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There are numerous benefits that accrue to you as a result of belonging to at least one loyalty program or club. However, as a player and possible investor, you need to ask yourself whether these benefits outweigh the amount of time and money you put into them. In this guide, you learn the tips and tricks on the dos and don’ts associated with finding and joining loyalty programs.

Loyalty Programs; are they worth the bother?

Well, there are two ways to look at it this issue. The first angle is that with without the points, chances are that you would have still played the game anyway.

As you play that favourite casino game, you are bound to earn some points which increase your level of achievement in the given loyalty program.

The more you play with the same casino, the more you unlock your earning power thus attracting more exclusive bonuses and free spins. At this point, you also become eligible for numerous tournaments that give you the power to chart a new course of victory in your gambling experience.

Another reason that should make you look more intently into joining VIP programs is the fact that you have almost everything at your beck and call.

Imagine not having to wait for as many as ten days before you can access your hard-earned cash! Faster pay outs would be the order of the day for you.

How about having a personal accounts manager, who would assist you with your transactions or any issues anytime and promptly?

Also, it is not every day that you get birthday bonus surprises or other tailored rewards that have your name written all over them. If you are the not-so-easy to please type, how about other exclusive benefits that money cannot get for you like VIP invitations to exclusive events? In short, there isn’t a limit to what these online casino loyalty benefits can do for you. Notably, if you are playing online casinos, there are many special benefits that accrue to you as opposed to someone that is playing the brick n’ mortar casinos.

Still need more reasons to join VIP clubs?

The VIP playing mechanism is rather simple and straightforward. You play, earn points and these points are exchanged for other valuables. The valuables differ depending on the casino in question. For instance, there are those that give you the liberty to decide whether you want real cash or casino cash in exchange for the points.

You might be wondering what casino cash and real cash mean. Casino cash refers to the monetary rewards that you get in terms of bonuses and other promotions as a result of playing with a given casino but you can directly cash this amount out. Instead, you have to use the cash to play more and stand chances of winning actual cash ‘real cash’ which can then be cashed out.

If you are an online casino enthusiast, all you need to do is to browse around for the several casino games on offer, pick one or two, play and earn your points. When you have a substantial amount of these points, the casino will then allow you to redeem them for the numerous gifts and awards thy have for you. The casino has the liberty to decide the threshold that one should reach in order to qualify for the different giveaways available.

Things are almost similar when it comes to offline casinos, only that in this case, you will have a VIP card that you get to use every time you are gambling. If you are playing video poker machines or slots, you can insert the card into a slot and earn points in the process.

However, you should check the individual requirements for each game, as they greatly vary and thus each game will have its own system of earning these points.

Consider the following scenario:

If you are a lover of slots, you have higher conversion rates, which is your money to comp points, since the odds here are some of the worst in the entire industry. On the other hand, blackjack comes with some of the most enticing odds but then, you have to play more so as ti earn many points.

From here, you will be required to attain a minimum number of compo points so that you are allowed to navigate through the different levels of their loyalty programs. The good news is, the higher up you scale, the more special privileges and benefits you reap.

It all boils down to you: Remember, that you are a very important component in the casino gaming fraternity. As such, you need to make the time and money that you spend here count for you. Loyalty schemes and related programs gives you a rare opportunity to seamless gaming experience by letting your money work for you and not the other way round.

Loyalty reward programs at online casinos

Published January 23, 2017 Staff Writer Updated September 21 , 2017

Did you know that signing up for an account with an online casino means you’ll start earning reward points every time you place a real money bet? This is just another incentive offered by online vendors in addition to sign-up bonuses to encourage player loyalty. We take a look at the best value casino loyalty reward programs offered by the top-rated online casinos and explain how you can get the most out of these bonus offers.

Best casinos with loyalty reward programs

How do casino loyalty reward programs work?

Loyalty reward programs offered by online casinos work in a similar fashion to any other retail rewards or frequent flyer program, where you earn points every time you spend money at the casino. It’s a way for online operators to ensure players remain loyal to their site, while also providing players with the chance to get something back for the time and money spent at a venue.

When you sign up for an account with a reputable online casino, you’ll automatically become part of the casino’s loyalty program. From there on, every time you play games for real money when signed into your account, you’ll start to earn points, with different games counting for different point values. As you accumulate points you’ll then be eligible to exchange points for all kinds of different rewards, including free spins, free casino credits and even real world prizes.

These programs typically have different loyalty tiers, where you’ll start at the bottom tier and work your way up through higher levels the more you play. The higher you climb, the better the rewards you have access to become, and you can even reach VIP status to get access to higher deposit limits, faster payouts, your own dedicated VIP host and invitations to exclusive VIP events.

32Red Ruby Red Rewards loyalty program

The loyalty program at 32Red Casino is known as the Ruby Red Rewards program (Note: As of 2017, 32Red no longer services the Australian market, so this information is intended for an international audience only). Once you’ve signed up for an account, you’ll earn Red Rubies and climb your way through the different loyalty tiers in order to win free casino chips which can then be used for the chance to win real money on your favourite casino games.

There are five loyalty tiers in Ruby Red Rewards, each offering its own range of benefits:

Bronze – 50 Red Ruby points required to enter, with 25 Rubies required to be earned every month to retain your Bronze status. Bronze members receive 1,000 bonus points on their birthday.

Silver – 1,000 Red Ruby points required to enter, with 500 Rubies required to be earned every month to retain your Silver status. Silver members receive 2,500 bonus birthday points, plus 10% extra bonus points each month.

Gold – 5,000 Red Ruby points required to enter, with 2,500 Rubies required to be earned every month to retain Gold status. Gold members receive a birthday bonus of 3,200 Rubies, a 20% bonus each month and access to personalised promotions.

Platinum – 10,000 Red Ruby points required to enter, with 5,000 Rubies required each month to retain Platinum status. Platinum members receive a birthday bonus of 5,000 Rubies, 50% bonus points each month and consideration for Club Rouge membership.

Club Rouge – Entry to Club Rouge is by invitation only, with eligibility determined by your player loyalty and bonus tier. This VIP program offers 5,000 Rubies on your birthday, a monthly bonus of up to 200%, enhanced bonuses, exclusive promotions, membership gifts, personal support services and more.

Guts Loyalty Squad

In 2016, Guts revamped its loyalty program and launched the enticing new Guts Loyalty Squad, putting a fresh spin on the standard online casino loyalty format. Membership to the Guts Squad is available by invitation only, with the casino operators keeping a close eye on all daily, weekly and monthly activity to see if you’d be a fitting member for the Squad. You can demonstrate your value by regular visits to Guts.com, making frequent deposits and playing games for real money on the reg. Membership will then require maintenance of your usage levels to retain active Squad status.

Members of the Guts Loyalty Squad receive all kinds of bonuses that regular players do not get, including:

Priority payouts

An anniversary bonus

Your own personal Squad Manager

A special one-off Squad Welcome Bonus

Exclusive Squad offers and bonuses

Birthday bonus

Personalised Squad gifts

Invitations to Squad events, including sports events, concerts, city breaks and luxury holidays

Royal Vegas rewards program

The Royal Vegas rewards program offers a straightforward way for players to get something back for time spent at the casino. When signing up, you’ll enter at the base level of Silver status, and can then work your way up through the different tiers all the way to highest level of Diamond status. The higher you climb, the bigger the benefits you receive and the quicker you’ll accumulate points.

Here’s how you’ll earn one reward point when playing different games at RVC:

Bet one credit on the pokies

Bet five credits on a table games

Bet 10 credits on sic bo or any roulette game

Bet 20 credits on video poker, craps and all blackjack games excluding Classic Blackjack

Bet 100 credits on Classic Blackjack and All Aces Video Poker

You’ll need to earn 1,000 points to redeem one cash credit, and credits can only be redeemed in increments of 5,000 points.

How to make the most of a casino loyalty program

Firstly, it’s important to note that each casino loyalty program has distinct stipulations attached to its reward system, so always check the terms and conditions to make sure you’re aware of the rules of the program. The most significant is that different games contribute towards loyalty points differently, so not all types of games are created equally. For example, playing games of chance like the pokies will earn you rewards much faster than playing skill based games like video poker.

To make the most of a loyalty program, it’s best to choose a casino you like the most and stick with it, as placing your bets at one venue will ensure you rack up loyalty points faster than spreading play around multiple casinos. We recommend you visit the casinos recommended at our site and sign up for an account with each to claim the welcome bonuses on offer. From there you can get a feel for each casino and sample the games on offer before deciding which is the best venue for you.

Head to Guts Casino where new players can claim a $500 welcome bonus when depositing real money for the first time. You’ll automatically receive entry to the Guts Squad loyalty program for all kinds of additional player bonuses.

Casino Loyalty Programs Explained

In a sea of online casinos available, those with casino loyalty programs can surely make a difference. If you want to get familiar with all the terms and advantages these programs have to offer, this article will be very helpful. The explanation is understandable to beginners and it contains all the crucial information regarding this subject.

How do Loyalty Programs Work?

First of all, offering a loyalty program is not obligated, but most online casinos have it because they want to attract the players. There is no better way to attract players than by rewarding them for spending time and playing your casino games. It seems like being loyal definitively pays off, since these programs are very popular among online casinos worldwide.

This program works by collecting points every time you play a certain online casino game. There are various casino games in the offer, and they have a different value in points based on their variances. For example, your wager on slot game will result in higher points than your wager in poker, because slots have higher variance than table games, like poker.

Once you choose the right casino site and decide you want to become their loyal player, you will enter the first level of their loyalty program. The way you can make progress and move to higher levels is by earning points, and your progress depends on the volume you wager. For example, if you wager 10 dollars, you will receive one loyalty point. When it comes to payouts, the speed of progress through the levels of loyalty program makes a noticeable difference in favor of online casinos versus land-based casinos.

Players usually reach higher level once every three months, and if they don’t manage to reach the next level, they will stay where they are. There is no chance they will be eliminated from the loyalty program once they’ve entered.

What are the Benefits of Loyalty Programs?

Loyalty programs offer various rewards, and you will be surprised at how generous these programs actually are. You can use the points you’ve earned for free casino credits, exclusive deposit bonuses, and to enter different tournaments.

We’ve already mentioned that loyalty programs have levels, and the higher the level you’re on, the better prizes you’ll be awarded. These benefits include boosted deposit bonuses and gifts for different occasions, like birthdays and holidays, which is very impressive. You will also be able to earn points faster than when you were at the beginning.

You will also be amazed by the individual approach VIP Managers have. They are very dedicated to you and your needs, and their goal is to satisfy those need. For example, if you’re a fan of a sports team they may award you with game tickets, if you like to travel, they may arrange a trip, etc.

As you can conclude from all that was stated above, being loyal to a casino that offers a loyalty program is certainly a fantastic experience. If you’re passionate about casino games, this is a perfect way to increase your payout and enjoy all the various perks.

Loyalty bonuses

How do loyalty bonuses work?

In the past, VIP programs and loyalty bonuses were provided by the world’s biggest brick and mortar casinos, which tried to tie their customer to them in this way. Loyalty is nowadays gaining appreciation in the world of online gambling. Most online casinos today offer some kind of loyalty program - either a full featured VIP Club with multiple loyalty levels and benefits, or a simple comp points system with points that can be converted into cash or a bonus.

Usually, every player becomes part of the club. However, there are still some casinos where the loyalty rewards are not for all players - by invitation only. On the other hand, many casinos will approve loyalty status from a different casino if a player can prove it. According to the volume of funds put into play, you obtain club points (for example 10 points for every €100). Depending on the total of your points, you are given a status level - silver, gold, platinum, diamond etc.

Each status level gives players the chance to get progressively better benefits. Casinos want to motivate you to only play with them, climb the status ladder and forget about their competition. They will also want to give you a feeling of prestige and importance.

What loyalty bonuses can you get?

The most basic loyalty bonus is an exchange of club points into bonus money, which represents a form of a cashback bonus. These VIP points include other benefits, for instance:

entrance into exclusive tournaments

the right to buy promotional items in an e-shop using comp points

exclusive gifts

tours and meetings with the management of the casino and with other players

assignment of a personal manager when you need to contact the casino

faster withdrawals

contests for exotic holidays

tickets for sport and cultural events

higher withdrawal limits

lower wagering requirements

and much more

There is no reason for not joining these loyalty clubs, and most of the time, players are entered automatically. You can only benefit from them. But do not get carried away. Beware your ego, and also consider if it is really worth playing at your selected casino. It might not be, and various gifts might only serve to be a cloak to cover your eyes.

Be sure to check out our casino reviews for other important factors you should consider when deciding in which online casino to play for real money. The reputation of an online casino represents the most important factor. It’s not really worth getting various exclusive loyalty benefits if the casino will do everything they can to prevent you from withdrawing your winnings.

Online Casino Loyalty Programs

When it comes to playing casino online, loyalty to a specific platform always pays. In this post, find out everything you ever wanted to know about loyalty rewards that you will find in almost every online casino gaming platform.

Casino Loyalty Programs: How They Work

The first question a gambler who wishes to play casino online should ask before shopping for the best casino loyalty program is how they work. It is especially important if you want to explore how each reward system available on a platform contributes towards leveraging a wager.

First off, let’s note that casino loyalty programs are mostly the same across different gaming platforms. The catch with these programs is that as soon as a player signs up; they are eligible for bonus points that calculated based on the number of wagers on specific casino games. The more points a player accumulates playing on a site, the higher the ranking status he or she achieves. For example, a casino gaming site can have a VIP loyalty program for gamblers that wager at least $10,000 after three months. Most importantly, reward points are redeemable to gambling credits, not to mention that the higher you climb up the VIP and the more gambling credits you have at your disposal.

Moreover, it is noteworthy that in most casino websites, player loyalty programs are especially beneficial to high rollers because it begets more points, player bonuses, and ranking status. If you always frequent gambling sites, you must have noticed that most of them have a system that ranks VIP players based on accumulated loyalty points. For example, if every $10 wager earns you 1 point, it means, a high roller who places a wager of $500 would have 50 points. To distinguish between high and low rollers, VIP programs in most casino gaming platforms have a ranking status/badge that categorizes loyal customers into platinum, gold, silver, or bronze membership.

Why are casino loyalty programs important

Casino loyalty programs are here to stay but the big question is why they are important to gambling companies. The truth is that the online gambling industry whose market cap will exceed $550 billion in the year 2022 according to several online information sources has continued to witness rapid growth since the mid-1990s. And with more gaming sites coming up, competition has increasingly become stiff. Thus, to stand out from the pack, gambling sites always make use of casino loyalty programs. The aim is to have players subscribe to permanent membership, during which they will get rewarded for every coin they wager on a gambling platform.

Even with the best customer service, gaming platforms such as William Hill Casino, Ladbrokes Casino, Genting Casino, Bet365 Casino, Fanduel, Draftkings, and others find it necessary to continuously give players incentives. In a big way, loyalty programs do not only incentivize players but also provide gambling companies with the much-need leverage they need to beat competitors.

Defining the best casino loyalty programs

The next question gamblers ask about online casino loyalty programs is how to identify the best ones. We can also rephrase the question as to which factors determine the best casino loyalty programs. Well, for a beginner, anything goes. However, even with a few years of experience playing casino on the web, every player should sign up with a gaming platform that has the best rewards system.

How to choose the best casino loyalty programs

With casino loyalty programs available in different websites comes the question of choosing the best one. For most gamblers, the first step is to find compare bonus points awarded to players on different casino gaming sites. Most importantly, the following tips should help you make the right decision from the onset:

License and regulation

There are thousands of gambling sites on the web but not all of them operate legally. It means, while some sites offer attractive and competitive loyalty bonuses, you should only sign up with a gambling site operated by a legally registered and regulate gambling company. Even more important is that you should ensure games on a gambling site are provided by a reputed and licensed provider such as NetEnt, Microgaming, IGT, and others.

Compare loyalty programs across different sites

The next step to choosing a suitable loyalty program is comparing offers across different gambling sites. While at it, ask the question: How much should a player wager on any given site per month to qualify for a VIP loyalty program or retain a gaming status such as platinum membership? Also find out about offers for low rolling players, especially if loyalty bonuses are tailored to accommodate everyone who wishes to join a VIP program.

The house edge and point rewards for different games

You may want to play a specific game on a casino website but the question is, does the house edge favor it? Or is your favorite game available on a gambling site? Also, how many points will you gain if you place a wager of $10? The truth is that most gaming sites give players more points for games give a casino house a larger edge. It means, while slots games are very popular on casino websites, you would find some sites offering 1 point for every $10 wager on slots and another website giving 1 point for every $20 wager.

Faster banking with Loyalty Programs

With loyalty programs, comes the advantage of faster processing of winnings and even deposits. However, not all online casino platforms have this benefit for players. Thus, you should find out if earning a VIP status on a gambling site earns a special treatment when processing payments or it is just about earning more points with higher wagers.

Casino Loyalty Programs: The Bottom Line

Casino loyalty programs are here to stay in the foreseeable future. However, gamblers should shop for the best offers in the market before signing up with a platform. A good loyalty program shouldn't just be about earning more points with higher wagers. It should also come with giving VIP members priority in areas such as accessing customer support, email support, more withdrawal options, faster processing of payments, and sometimes, even monthly bonus gambling credits.

Online Casino Loyalty Programs

Who doesn’t love incentives? Online casinos are growing by the number with every passing day, and that is leading to tough competition too. That is why every casino is trying to bring in more players by offering them steal deals in the form of online casino loyalty programs and other such promotions. At present, there is hardly an online casino that does not offer these and that is also one of the biggest reasons for these casinos to flourish.

Online Casino Loyalty Programs

Usually, all online casino loyalty programs are stored in online casino menu section under name “Promotions”. Main and public ongoing bonuses are always there. However, active customers can always expect ongoing bonuses specially tailored for them. Check out some of online casinos who has really great loyalty programs!

Please check T&C to make sure is allowed.

Brand	Bonus	Type	Code	Play
	100 Extra spins	WB	100LUCKYSPINS	Play

Please check T&C to make sure is allowed.

Brand	Bonus	Type	Code	Play
	50 Free spins	NDB	FREESPINS50	Play

Please check T&C to make sure is allowed.

The Best Loyalty Programs and Why You’ll Love Them

When it comes to the loyalty program, it varies from one casino to the other. A few casinos just offer credits to the regular players and those who bet every day or every week. Then there are casinos, which offer exclusive VIP Casino bonus to the players who score the highest or who have won many games lately.

Let us check out a few more.

Redeemable Coins or Credits: A few casinos keep tabs on the number of bets you place in real money on a game. They may offer specific bonuses or points that you can use in betting further in that game.

No Wagering Withdrawal: Many casinos offer this facility to the regulars where they can just withdraw the amount they win in real money or cash on a game. This will be an encouragement for the players to bet more.

Exclusive VIP Membership: If you are aiming for the best online casino loyalty programs, then look for the casinos with the best VIP plans.

Ways to Become Loyalty Program Member

VIP Membership is an exclusive membership and while a few casinos have an only-by-invite option, many others have membership by gathering points.

While checking the promotions, players can try to gather points by betting on real money and winning. The casinos would have either different or single tier for VIP members. They can offer anything from the following deals.

Personal accounts manager

Holiday packages abroad

Invites to events worldwide

Birthday and anniversary gifts

Personalized gifts and memoirs

Fastest withdrawal and deposits

Other Promotions to Check Out

Various other deals and online casino promotions are accessible for every player entering and betting at a casino. So there are daily or weekly deals and reloads on offer. There are also promotions, including insurance for betting in the sports book and even table games.

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How to Name Your Loyalty Program (and 5 Examples of Names Done Right)

When you decide to start a loyalty program, you want to get everything right. From the types of rewards you offer, to when you actually launch, you take the time to research everything you can, and why shouldn’t you? You want to get it right the first time, and looking at what others are doing will help you do that.

However, over the years I’ve noticed an interesting trend in how most brands do loyalty research. No matter how prepared they try to be, many of them seem to ignore one of the most important rewards experience elements: their loyalty program name.

Ultimately, your program’s name is responsible for setting the tone for your shoppers and members alike. It can be the difference between a customer choosing to join your brand community or shop somewhere else. That means a generic name like “My Points Program” just won’t cut it if you want your program to perform its best. Instead, you want to make it sound exclusive and exciting so that your customers actually want to take part in it.

So how do you do that? To help get your creative juices flowing, I’m going to start with a few quick tips on naming your loyalty program and then tell you about 5 of my all-time favorite program names.

Let’s take your naming game to the next level!

How to properly name a loyalty program

When it comes to naming your rewards program, there are 2 big ideas you need to keep in mind.

1. Establish an emotion

Above everything else, you want your program’s name to evoke an emotion in your shoppers. There are two reasons for that. For starters, loyalty is an emotion your customers feel for your brand. The emotion your program’s name creates will influence your members’ perception of your program and help establish that long-lasting commitment to your store.

Secondly, emotions are one of the best ways to encourage customers to join your brand community. In a world where customers are looking to connect with brands on a deeper level, what you name your program can go a long way to making them feel like your community is exactly where they want to be.

The trick is to inspire an emotion that aligns with your brand and the products you sell. If your brand targets male shoppers, perhaps you want to inspire confidence with your program’s name. On the other hand, if you are a cosmetics company you might want your customers to think of elegance and beauty. No matter what type of products you sell, emotion is key to building a relationship with your shoppers.

2. Incorporate your loyalty program currency

Customers will only want to join your rewards program if they believe it can deliver value. This is why an amazing rewards currency can be instrumental in delivering on that promise.

For example, a cosmetics company who offers customers “Beauty Bucks” as part of their “Beauty Bucks Boutique” program sounds a lot more appealing than a competitor that rewards shoppers with “Beauty Points” for joining their “Rewards Program”. By putting value at the forefront of their program, the first brand is guaranteeing its members an exceptional experience that is satisfying and on-brand.

When you incorporate your currency into your program name, you build a clear connection between the value you’re promising and the value you’re going to deliver. This correlation will strengthen your program as a whole and help emphasize the value customers can expect to receive after joining your brand community.

The best loyalty program names

Now that you know how to effectively name your loyalty program, it’s time to show you what that looks like out in the wild. Every great rewards program is able to create the desire to join, engage, and share, and the following 5 examples do a great job of not only creating community but maintaining it, too.

D'addario's Players Circle

For those of you who aren’t familiar with D’Addario, they’re a world-renowned instrument and music accessories brand. Most popular for their guitar strings, D’Addario chose to name their loyalty program after their ideal customer: players.

This name works on two levels. For one, it explains the type of people that will benefit the most from participating in the program (players of instruments). It then pushes this categorization even further by adding an element of exclusivity with the word “Circle”. By using a circle, D’Addario is implying that the rewards program is only open to like-minded instrumentalists who take their craft and the instruments they use seriously. Who wouldn’t want to be a part of that exclusive group of people?

As a name, Players Circle does an amazing job of both explaining who benefits from the loyalty program and creating the desire to join.

Workout Empire's Sassy Army

From the moment you land on Workout Empire’s explainer page, you can immediately tell that their brand community is made up of bold, sassy women who want to look good and work hard. This is echoed in their program name. With the word “army,” the athletic wear brand prompts visions of powerful women banding together as one strong, close-knit group that can tackle anything together. This is extremely appealing for their target customer and immediately motivates women everywhere to want to be a part of it.

They’ve also done a phenomenal job of incorporating their brand currency into their program name. As you can see in that screenshot, theirs is a “loyalty program that runs on Sass Cash.” Not only is that a clever currency name, but it also perfectly ties the two elements together and creates a cohesive, branded rewards experience.

With value and a strong sense of community at the forefront of their program, Workout Empire’s loyalty program is one that every fitness enthusiast will want to be a part of.

GONGSHOW's Gonger Nation Rewards Club

As a Canadian who loves hockey (I know, stereotypical), this is one of my all-time favorite loyalty program examples — and not just because of what they sell!

From a loyalty strategy perspective this program is extremely well set up, and a lot of it has to do with the name. In hockey culture, it is customary to take someone’s last name and add an “er” or a “y” to the end. For example, if your last name is Shultz you would be called Shultzy, and if your last name is Daum you would be Daumer.

As a brand that targets hockey players, this loyalty program’s name is 100% tailored to the type of person they want in their brand community. With their own hockey stories and experiences to share, GONGSHOW’s customers can’t wait to join a loyalty program that reflects their own interests and understands them on a more personal level. As an extension of the brand’s culture, the Gonger Nation Rewards Club is a great example of how to name a loyalty program for a specific, passionate audience.

Sephora's VIB Rouge

Whether you’re a makeup artist or not, you’ve probably heard about Sephora’s loyalty program. That’s because their VIB Rouge program is arguably the best loyalty program in the world, making it the perfect example to learn from.

The acronym VIB is what makes this name so outstanding. VIB stands for “Very Important Beauty,” playing on the concept of VIPs. This fits perfectly with Sephora’s three-tiered program structure which requires customers to spend over $1,000 per year to unlock the coveted VIB title. While this might seem like a steep “membership fee,” it also makes the program feel extremely elite which is hugely motivating for their target customer.

This, combined with the VIB pun, is why so many people brag about becoming members. If you don’t believe me, just do a quick search on Instagram, Twitter, or Facebook for #VIBRouge and you’ll see what I mean. Who’d have thought people would brag so much about buying makeup?

Obviously the success of this program isn’t based purely only on its name, but I definitely think it’s a significant factor.

Teddy the Dog's Top Dog Rewards

There are few things I love as much as a good pun, which is why Teddy the Dog’s fun and furry rewards program makes it onto the list of best program names. With three prestigious VIP tiers (appropriately named House Broken, Divine Canine, and Pack Leader), Teddy the Dog’s program name lets customers know that by joining their community, they’ll be counted among the best of the best pet owners. In other words, they’ll be one of the top dogs!

By making their program name clever and fun, Teddy the Dog has made their program easy to remember and even easier to recognize. With adorable pups and the opportunity to “earn bones, get treats” on their explainer page, customers can easily see the value of joining their community and appreciate the close connection between what they sell and how they’ve branded their program.

The key to a great loyalty program name

All in all, I think it’s clear that an amazing loyalty program name is one that’s related to both what you do and the brand community you are trying to build. When you establish the right emotion and relate your program to your brand, the rest will follow (specifically more loyal, engaged customers).

Bonus: Brand your Smile loyalty program like a pro

Implementing Customer Loyalty Programs

It costs a lot less to keep existing customers than to earn new ones. One of the best ways to keep customers coming back for more is by establishing an effective loyalty or rewards program in your retail store. The most successful retail customer loyalty programs are carefully developed to appeal to a company’s best customers, so it’s crucial to put plenty of thought and planning into the process.

Understanding the Benefits of Loyalty Programs

Before kick-starting a new loyalty program, familiarize yourself with the most compelling benefits of putting one into action. Well-executed rewards programs can encourage loyal customers to continue buying from you and spend more, and they can attract new customers with exciting and valuable rewards. They can even bring back profitable customers who defected to other brands. Finally, such programs provide indispensable insights into customers’ spending habits, which can be used to fine-tune your marketing strategy.

Phase One: Planning Your Loyalty Program

The success of your loyalty program hinges on how well you plan it out. The steps you’ll need to take may vary depending on your business, but will typically include:

Establish Goals: What are your motivations for developing a loyalty program? If you have a large pool of loyal and profitable customers, your primary goal may be to make transactions with them even more profitable. If you’ve lost previously loyal customers to competitors, your main goal may be to lure them back with targeted rewards. Then again, you might just want to reap the considerable benefits of tracking customers’ purchases and transactions on a more detailed level.

Identify Key Customers: Identify who your best customers are. Profitability is what counts here. Just because a customer buys from you regularly doesn’t mean you’re making much off those transactions. The easiest way to identify your most loyal and profitable customers is through a customer relationship management (CRM) system. This system will also come in handy as you implement and manage your loyalty program.

Determine What Customers Like About Your Products: By understanding what your most loyal customers like about your products, you will be able to develop rewards that appeal to them. Like all marketing, targeting your customers' wants and needs is crucial to the ongoing success of your loyalty program. While you’re at it, try to figure out which products are typically purchased together. Such insights can help you develop compelling rewards that keep your customers coming back for more.

Choose a Program Type: Consider your customers’ spending habits to figure out a loyalty program that best suits their needs. While your loyalty program can and should help you gain important insights about customers' buying habits, it must be user-centric above everything else. Will your program be available to all customers, or will it be by invitation only? Will customers accumulate points that can be redeemed for special offers? It’s generally best to choose a program that allows you to mix and match various aspects based on customers’ preferences.

Decide How You Will Track Participation: What will you do with the information that you gain through your loyalty program? CRM software can be used to make sense of it all quickly and accurately. Figure out how you will gauge the success of your program to ensure that you don’t waste time and money.

Phase Two: Developing Your Loyalty Program

During the development phase, you will work out the finer details of your program. A few things to consider as you develop it include:

Rules: Your loyalty program should include clear, straightforward rules. All employees should be made aware of them. They should also be easy for customers to understand.

Reward Currency: How will you reward your customers for participating in your loyalty program? Many companies use gift cards, while others have rewards and coupons printed onto receipts. Still, others use electronic coupons or give customers the option of printing out certificates and coupons from home. Choose a currency that is easy to manage. As always, keep your customers’ habits in mind. If they’re not particularly tech-savvy, for instance, it’s probably best to stick with tangible things like gift cards and paper coupons. It's important that it be easy for customers to use or it could backfire, causing annoyance to your customers instead of making them feel valued.

Communication: Use what you know about your most loyal customers to establish an effective and efficient means of communicating information about the loyalty program to them. These days, many retailers allow customers to create online accounts that can be used to track rewards. If you want to be on the cutting edge, though, consider developing a mobile strategy for your rewards program. It opens up new options such as check-ins and mobile coupons as well. And allows your customer to use his or her favorite device to shop.

Phase Three: Testing Your Loyalty Program

Even if you’ve planned and developed your loyalty program with extreme care, things can and will go awry in the early stages. Therefore, extensive testing should be performed. Otherwise, you run the risk of never recouping the money you’ve spent, damaging your brand, facing legal trouble, or even losing the goodwill of your best customers.

Start With a Pilot Program: Start your loyalty program on a small scale by making it available to a limited number of people at first. This pilot program should be offered to your best and most profitable customers to ensure that it’s on the right track.

Fix the Bugs: Accept the fact that there will be bugs with your loyalty program at first. Work them out before making the program available to a wider audience.

Go Live: After testing your rewards program and working out whatever issues you discovered, you’ll be as ready as possible. In the days and weeks leading up to the debut of your program, market it extensively. Have employees promote it to people at checkout, and make sure they continue to do so once it’s gone live.

Phase Four: Managing and Improving Your Loyalty Program

There is no finish line when it comes to loyalty programs. The most successful and useful programs are continually monitored and improved over time. As you gain new information about your customers through their activities with the program, you’ll be able to develop new ways to engage with them to encourage more profitable transactions.

Put the Data You Collect to Good Use: The data you gather can be used in seemingly limitless ways. Use it to keep track of which customers respond the most favorably to specific offers. Identify items that are purchased together and use that information to promote cross-purchasing. Create new spend levels and develop rewards that encourage customers to move into them. Develop personalized rewards based on individual customers’ spending habits. There’s no end to the possibilities when it comes to using this in-depth information.

Measure Your Results: Never rest on your laurels after implementing an effective loyalty program. Ensure that customers start earning rewards as soon as they enroll. It will give you a better idea of how well your program is working. How engaged are your customers? Are they becoming more loyal, less loyal or staying about the same?

Make Improvements and Adjustments as Necessary: With any loyalty program, some rewards and offers will succeed, and others will fall flat. As you measure and monitor your results, adjust and improve your program as necessary to ensure that it keeps delivering benefits for your business.

There’s a lot more to developing an effective loyalty program than initially meets the eye. However, all of the legwork will be well worth it when you’re able to retain your most loyal customers, attract new ones and bring back those who have left. With a well-developed loyalty program, everybody wins. You gain invaluable insights that help you enhance your marketing strategy, and your customers have a terrific reason to remain loyal to your business.

Chris Allen is a leading authority on POS systems and delivering customized value to retail businesses through software. Chris serves as the BePoz Chief Executive Officer, a custom point of sale software provider.

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